To Determine Social Media Usage Among Malaysia Student Media Essay

To Determine Social Media Usage Among Malaysia Student Media Essay Recent year have shown a worldwide growth pattern in social interaction in digital media more knows as social media. Today more than hundreds of millions internet user all over the world visited thousand of social media sites. Social media come out parallel with various technological affordances, supporting with a wide range of interests and practices. While, their key technological features are fairly consistent and the cultures that emerge around social media sites are varied. Most sites support the maintenance of pre-existing social networks, but others help strangers connect based on reasons, shared interests, political views, or activities. Universal McCann (2009) conducted an extensive study on social media usage among 232000 active internet users in 38 countries during spring 2009. This study showed that social consumption of digital content is either highly penetrated among active internet users or still growing rapidly. Besides that, through this study also find out that consumers continue to flock to digital destinations in order to create and share content, but they are now becoming more selective in terms of where they are doing it included the tools of social media are starting to coalesce on to a single platform type, namely the social network. According to Universal McCann (2009), 17 percent of active internet users globally now access the internet on the move, in others words internet and social media use are becoming more mobile. Social media platforms also are becoming more multi-media and the number of bloggers and social network users who have uploaded photos, videos, music and widgets has continued to rise since the last study conducted in 2007 until 2008. From this information, there is no doubt at all that social media increasingly important and become a culture for people all over the world in this era 21st century. Background of the study This study will carry out in Universiti Utara Malaysia because students are not exceptional as the active internet user and they have a higher access to the internet especially in variety types of social media. It is also because many students are teenager and still young. Usually, at this age the student have a higher desire to do something that their feel interesting and something new. Commonly, student will use many type of social media depending on their reasons. Sometimes, they visited social networking sites, collaboration websites, creativity work sharing sites and others type of social media to get any information, to make a discussion, to keep in touch with friend, for media sharing, self presentation and debate, social networks, referencing and recommendation services and many else. Problem statement Currently, social media become phenomena to all internet users not only in Malaysia but all over the world. According to the recent report, more than 30% teenager neglecting their school and also family because spend a long time to access social media. We can see that young became addicted to social media. Social media addiction will occur when people visited websites regularly without any motive, goal and became of their habit every day. Social media addicted is more likely to happens to a university student that have a greater access to the computer. So, this research will conduct a study in Universiti Utara Malaysia to identify the social media usage among Universiti Utara Malaysia student and also to determine the factors that motivate them to take part in social media. 1.3 Research question This research aims to answer the following question: What are the social media usages among Universiti Utara Malaysia student and what are the factors motivate them to take part in social media? 1.4 Research objective Research objective has listed below: To determine social media usage among University Utara Malaysia student. To determine whether social media usage among University Utara Malaysia student is motivate by performance. To determine whether social media usage among University Utara Malaysia student is motivate by passing time. To determine whether social media usage among University Utara Malaysia student is motivate by information seeking. To determine whether social media usage among University Utara Malaysia student is motivate by social connection. To determine whether social media usage among University Utara Malaysia student is motivate by entertainment. 1.5 Significance of the study A study on internet user regarding social media was done by previously researchers. However, the author choose to take the graduate as the scope of the study as this group is those who are educated and expose to technologies changes especially in emerging of variety type social media. They believe through social media they can gain many advantages and beneficial information. Hence, this group should be addressed to enhance a better understanding about social media and the factors motivate to take part in social media. The author chooses Universiti Utara Malaysia to conduct this study because Universiti Utara Malaysia is one of the early higher educations in Malaysia. Besides that, this study location at northern peninsular of Malaysia because until now, there did not have any study conduct regarding social media in Malaysia. This study is considered important because to identified the social media usage and to determined the factors that motivate Universiti Utara Malaysia student to take part in social media. This study also was conducted to view growing rapidly all over the world. The previously research about social media should be given a new lease. 1.6 Scope and limitation of the study The studies on the social media usages and motivation factors to take part in social media only focused only to the graduates. Graduated are here devoted to College of Business student that consist of undergraduate student and also postgraduates student. The researcher will make Universiti Utara Malaysia student from College of Business as their population and sample will be randomly selected from the population. The limitation of this study is limited to the Universiti Utara Malaysia student only because of timing problem and also budget problem. Organization of the research project CHAPTER 2 LITERATURE REVIEW Introduction In this chapter earlier studies connected to the problem area and more specifically to the research questions, will be discussed. First, previous studies related to the definition of social media from previous research, will be presented. Then, literature regarding the research question from first question until the last question about social media usage and motivation factor to take part in social media among Universiti Utara Malaysia student will be brought up in this chapter. 2.1 Social media From the previous research, we can see there have several definitions of social media given by the previous researcher. The definition that already given by the previous researchers is so variety and there is no clear definition about social media. According to Universal McCann (2009), social media is a platform for social connection and also an application to user generated content. It is a new kind of online media that can be characterized by user participation, openness, conversation, community and connectedness (Mayfield, 2006). Blog, micro blog, RSS, widget, social networking sites, chat room, message board, video and photo sharing is included in central of social media (Universal McCann, 2009). According to Universal McCann (2009), social media design is about designing platforms and applications for social interaction and user generated content. Social media is a new kind of online media characterized by user participation, openness, conversation, community, and connectedness (Mayfield, 2006). Central social media platforms include blogging, micro blogging, RSS, widgets, social networking, chat rooms, message boards, podcasts, video sharing, and photo sharing (Universal McCann, 2009) Social media is an application and system that can support content sharing, and create environment for sociable online that included solution for media sharing, presentation and debate, social network, referencing and recommendation and also sources for create knowledge. It also may include technology platform interactive television and also mobile phone (Karahasanovic Folstad, 2008). According to KarahasanoviĆ¡ Fà ¸lstad (2008), social media are systems and applications supporting content sharing and co-creation in sociable online environments. This includes solutions for media sharing (e.g. YouTube, Flickr), self presentation and debate (e.g. MySpace, blogs), social networks (e.g. Facebook, LinkedIn), referencing and recommendation services (e.g. Digg, Del.icio.us) and co-created knowledge resources (e.g. Wikipedia). Social media may also include technology platforms such as interactive television and mobile phones (KarahasanoviĆ¡ Fà ¸lstad, 2008). According to Kaplan et al (2010), social media is a group of internet based application that can build ideology and technology foundation of Web 2.0 that can allow creations of user generated contents and also exchanges the user generated contents. Web 2.0 can be consider as platform for the evolution of social media because it represent the ideology and technology foundation that have being seeing as the sum of all way in which people make use the social media (Kaplan et al, 2010). Social Media is a group of Internet based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content. They consider Web 2.0 as the platform for the evolution of Social Media because when Web 2.0 represents the ideological and technological foundation, User Generated Content (UGC) can be seen as the sum of all ways in which people make use of Social Media (Kaplan et al, 2010). There have three requirements in User Generate Content that included need to be published, certain amount of creative effort need to be show and lastly need to create outside from the practices and routine (Kaplan et al, 2010). According to Kaplan et al, (2010) User Generated Content needs to fulfil three basic requirements in order to be considered as such first, it needs to be published either on a publicly accessible website or on a social networking site accessible to a selected group of people and second, it needs to show a certain amount of creative effort and finally, it needs to have been created outside of professional routines and practices. The combination of technological drivers likes increased broadband availability and hardware capacity, economic drivers likes increased availability of tools for the creation of User Generated Content and social drivers likes rise of a generation of digital natives and screenagers: younger age groups with substantial technical knowledge and willingness to engage online will make User Generated Content nowadays fundamentally different from what was observed in the early 1980s. (Kaplan et al, 2010). According to Danah Allison (2007), social media is a web based service that allow user to construct a profile either public or semi public profile that will be bound by the system, all will be listed in the system included list of other user that they are connected with and lastly view and traverse their list that they are connected with and other within the systems. The connection is different between sites to sites. Social network sites as web-based services that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and lastly view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site (Danah and Ellison, 2007). 2.2 Factors motivate to take part in social media They are many factors that can motivate user to take part in social media. It is included because of performance, passing time, information seeking, social connection and entertainment that will be elaborate below: 2.2.1 Self expression From literature we can find several different reasons why customers visit social media sites. Shao (2008), believe that the user contributed to social media because their need to self expression. This statement also supported by Sirgys (1982) claim that user looking for the experience that will enhance their self concept. Shao (2008) suggests that users contribute because they have a need for self-expression and self-actualization, which is supported by Sirgys (1982) claim that individuals look for experiences that enhance their self-concept. According to Shao (2008), self expression refer to user communicated their own identities and also their individualities. It is assume that user wan to communicate themselves to other person, so other person will know about themselves as they know themselves (Shao, 2008). Self-expression refers to users communicating their own identity and individuality (Shao, 2008). It is assumed that people want to communicate themselves to other people, so that others can know them as they know themselves (Goffman, 1959; McKenna and Bargh 1999; Swann, 1983; Shao, 2008). 2.2.2 Performance there are various types of Social Media that need to be distinguished further. However, although most people would probably agree that Wikipedia, YouTube, Facebook, and Second Life are all part of this large group, there is no systematic way in which different Social Media applications can be categorized. To create such a classification scheme, and to do so in a systematic manner, we rely on a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure), the two key elements of Social Media. Applied to the context of Social Media, we assume that a first classification can be made based on the richness of the medium and the degree of social presence it allows. Applied to the context of Social Media, we assume that a second classification can be made based on the degree of self-disclosure it requires and the type of self-presentation it allows. Social media encompasses a wide range of online, word-of-mouth forums including blogs, company sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, moblogs (sites containing digital audio, images, movies, or photographs), and social networking websites, to name a few. As illustrated by Table 1, social media outlets are numerous and varied. 2.2.3 Passing time 2.2.4 Information seeking According to Shao (2008) argue that the primary use of social media among user is to find information and also to build the knowledge. Users can get technical value from social media through find the specific information that can broadening and increase their knowledge (Shao, 2008). Shao (2008) suggest that the primary use is looking for information and building knowledge. In social media technical value can be seen as the value that the customer gets from finding specific information or just broadening his knowledge (Shao, 2008). Desire to increase knowledge among user are motivated user to seeking for the information. User not only wants to get information about others and the world but they also want to provide information about themselves to others and the world. Shao (2008) argues that information seeking is motivated by users desire to increase knowledge. Users want information about themselves, others and the world (Shao, 2008). Studies show that people are increasingly looking for information on the web, which has lead to sites like wikipedia.org growing rapidly (Shao, 2008). According to Kaplan (2010), the trend of social media can be seen as evolution to the Internet root since World Wide Web already transform to became a platform that can exchanges information between user. The current trend toward Social Media can therefore be seen as an evolution back to the Internets roots, since it retransforms the World Wide Web to what it was initially created for a platform to facilitate information exchange between users (Kaplan, 2010). Shao (2008), argue that users can find and get information about product and services but in some cases, user are more trusted the information that they are getting from others user compare to the information that they are getting from the marketers. Searching for information can also be related to reading about products or services. In most cases, users trust information that they get from other users more than they trust information that is provided by marketers (Shao, 2008). According Kim et al, (2010) both members and non-members have two types of facilities to find the information they need on social Web sites. The facilities are keyword-based search engines and browsing. The search engines can be used to look for the names of people, names of groups, and particular UCCs. Browsing can be done on selected groups and UCCs in a particular category. Most sites allow keyword-based search of text-based contents. Some search engines are fairly powerful, while others are crude. The users can also browse the results of keyword-based searches, and groups and UCCs that are suggested as related to the group and UCCs the users currently view. All social Web sites provide categories for the UCCs stored, so that users may browse UCCs in a specific category. 2.2.5 Social connection Social media can also increase users social interactions, and decreases loneliness or help users manage their moods (Shao, 2008). These motivations can also be linked to the community aspect of social media, as Tedjamulia et al (2005) suggests that one of the reasons why users choose to contribute is because they feel motivated to do so because of being part of a community. Social Web sites provide various facilities for members to use to communicate with their online connections, that is, friends and other members. These include email, instant messaging, text messaging, and public and private bulletin boards, and even Internet phone services. Such sites as MySpace and Facebook allow their members to use the messaging and phone call facilities of Internet phone services, such as Skype (Kim et al, 2010). Further, according to Kim et al, (2010) on behalf of the members, the sites send member updates and notices using emails or text messages to members friends. They also send updates and notices to members of groups. The sites also display friends updates to members public and private boards. For example, Twitter allows members to send mes- sages to friends on what the members are doing. A message, which is restricted to 140 characters, may be sent to friends mobile devices and their Twitter accounts. A member may have one or more followers, and many members may be following a member. Facebook provides a mini bulletin board (called a wall) to post a members message for all friends to see and respond to. LinkedIn provides an answers function to allow members to answer questions posted by other members, and to refer the questions to their online connections.

Pacific Medical Supply Company

PACIFIC MEDICAL SUPPLY COMPANY| Case 6| | Submitted to | Samy AhmedFaculty Member: MKT 445Sales Management| Submitted by| Medhad Nasser Chowdhury082735530Section : 01| 3/24/2013| Case Background Pacific Medical Supply Company was a prominent supplier in the southern California region. They used to supply medical instruments and all other itineraries using a distribution channel consisting of sales commission based Sales force. Jim Shine, the owner of Pacific Medical, started off his career with a background of a salesman at a beach application store.His first venture into the medical supplies business commenced in a garage and slowly climbed up to be a fully fledged business covering Southern California meaning major cities such as Los Angeles. With the company growing big Jim’s role moved from sales rep to sales manager to now in a position where he focuses into the whole companies operations. Jim had adopted a business model which ensured the company to be in the profit side of the margin. Then there was the Jim’s sales commission policies which clearly stated how the commission percentage was set. He also had a major list which stated how the sales commission would be structured.Everything seemed fine till Jim employed his most recent and the youngest sales employee, a young business grad female person, named Nicole Landis. Nicole was very good at her job as a sales rep and brought a different meaning of the sales commission. She worked hard and climbed up the ladder in making more revenues for Jim and consequently commission for herself. Jim saw his projected figures going up my immense degree and was glad he made the decision in hiring Nicole but as time passed, Nicole’s achievement increased so did the negative perception by the other employees.Soon came a scenario where Jim realized his sales force was in jeopardy and he had failed in the sales manager’s role. Case Analysis Nicole Landis, the youngest sales person in Jimâ€⠄¢s sales force channel, was a young marketing graduate who had evolved into the best salesperson with the highest sales figure consequently making the highest annual sales commission. Nicole was a natural in sales if there ever was one. She could bond and rapport with anyone from purchasing agents to direct customers.Her sales style was to nurture her customers by being honest and prepared. She approached her sales role as an expert consultant who could solve customer’s problems and fulfill needs with her products. Nicole basically put a tick on all the best traits a salesperson could have: Jim Shine’s business model was excellent as per the business’s requirement. He took up the opportunity of Chinese products having very low cost and a high margin of profit. The 80-20 profit model was formed where only 20 percent of the products sold had a 80 percent profit margin.His business model was designed with excellence with a vision very well stated. Jim Shine had hi s business running with a sales force for a distribution channel. He believed his sales commission structure was well to do till one of his employees Nicole Landis maximized her sales productivity and cracks started being visible in Jim’s commission structure. It was seen, while making the structure Jim put up lucrative commission percentages on high quantity of products sold as he never thought any employee would outperform those sales targets.Jim Shine never realized a sales manager’s role stands very effective if there is an unbalance in the sales force. He found Nicole’s extravagant performance very superb as with the sales figures running high his profits increased consequently. Jim made sure all operations were going smooth nevertheless moving a long way from his Sales Manager’s Role. His whole sales force was getting jeopardized and the companies alignment was getting weaker. Case ConclusionFirst Jim Shine should strengthen his Sales managerial rol e and bringing in stability in his Sales force. He should look into Nicole’s situation and bring about a sustainable decision where his best employee Nicole can be retained. He should see if he himself is capable in sustaining the sales managerial role or he should look for a new manager. He should see how can he bring the traits seen in Nicole into the other employees. He should balance the two ideas of making Nicole a manager or bring about a complete re-engineering in his sales commission structure.

College Acceptance Essay Topics: No Longer a Mystery

College Acceptance Essay Topics: No Longer a Mystery The Ultimate Strategy for College Acceptance Essay Topics How a great application essay help you But not just the workplace has a stiff competition happening. You should have your reasons, and our principal concern is that you find yourself getting an excellent grade. Don't neglect to explain why the challenge is significant to you! Take time to comprehend the question being asked. The 5-Minute Rule for College Acceptance Essay Topics You chose a topicsports achievementthat is innately tough to handle because it's so common. This wedding however wasn't supposed to be one of those kinds of weddings. Map out what you're likely to write by creating an outline. The Awful Side of College Acceptance Essay Topics If you don't, you're able to actually hurt your odds of admission. After discovering our website, you will no longer will need to bother friends and family with these kinds of requests. Students lead busy lives and fre quently forget about an approaching deadline. Consult your parents to spell out the rear row to you. In Paragraph 5, you use the word you (But if you would like to attain something) when you're attempting to make an overall statement and aren't actually attempting to tell the reader what things to do. I couldn't determine the precise significance of this sentence. The slang also emphasizes this region of the letter. Get your creative juices flowing by brainstorming all the potential ideas you can imagine to tackle your essay question. By learning how to take things apart and critique, you will also learn to compose the statements better. This is sometimes a wonderful tactic, but you have to make certain to use essay samples the right way. Your response shouldn't be a book report. With the financial downturn, most companies would probably invest in those who have the skills set and appropriate training. Environmental studies amaze me in various factors, as I'm a nature lover. Colleges are interested in finding a feeling of maturity and introspectionpinpoint the transformation and demonstrate your private growth. Participating in such a huge study from beginning to finish has validated my interest in academic research for a profession. EssayEdge is the major application essay editing service on the planet. The outline gives you the ability to provide structure around your ideas. Our custom er support will gladly tell you whether there are any special offers at the present time, in addition to make sure you are getting the very best service our business can deliver. The huge pothole on Elm Street that my mother was able to hit each and every day on the best way to school would be filled-in. If you wish to make every word count and make sure your essay is totally free from those grammar difficulties and common writing style errors, this book can function as a very good refresher. The better part of the essay utilizes standard English and English grammar. Try to remember, an admission essay sample may be good way to find out more about the writing procedure and understand the task better. About college admission essay assist and take notice, those at reasonable prices. The College Acceptance Essay Topics Cover Up While I really like math and science, creativity and human interaction are very valuable to me. There are lots of challenges waiting at that location fo r me and there are lots of barriers that I'll hold to hurdle over. However, this doesn't isolate students by forcing them to work with only those people who follow their particular discipline. For instance, a student might wish to write about a certain hardship in life which he or she has overcome. Sample college admission essays give applicants an opportunity to figure what things to write and what things to avoid. It's also recommended that the applicant reveal about their motivations about wanting to turn into a health care provider. The significance of a personal statement in medical school admissions Personality is essential in the health care field. There might be personal information which you want considered as a member of your admissions application. The Pain of College Acceptance Essay Topics When selection is centered on a fantastic few, it can't be denied that the admission essay for college can count a good deal. At about 850 words, the essay would have to los e 350 words to obey the new guidelines. Let EssayEdge help you compose an application essay which gets noticed. Stephen's essay is rather effective. This section has two examples of fantastic college essays. You'll observe a similar structure in lots of the essays. Share an essay on any subject of your selection.

Essay on Babe Ruth - 1027 Words

Babe Ruth Babe Ruth is an American hero. He transformed baseball from a sport, to a national pastime when it needed it the most. Coming off of the wake of the Black Socks scandal, baseball was headed downhill. It had a bad reputation, and interest was waning. The dead-ball era was dragging on, and there were to few baseball purists left to support it. Baseball was in search of a new audience, and Babe Ruth handed it to them on a silver platter. Babe Ruth started the Home run era of baseball. In the dead-ball scores of 2-1 1-0 was the norm. With the advent of the Home run era, games that averaged 1-2 runs an inning were common. What once took a couple hits, walks, and a stolen base to accomplish were being done with the†¦show more content†¦Mary who were poor, or orphans. Brother Mathias was the one who introduced Babe to baseball, as a recreational game to play during the spring. It wasnt long until Babe was the only 13 year old playing on the 16 years and older team. First as a catcher, then later as a Pitcher. It was here that he first established a prowess for hitting. His long home runs would leave local audiences speechless. It was his pitching, however that landed him his first professional job. Jack Dunn of the then minor league Baltimore Orioles signed him at the young age of 17. He played a few years for the Orioles, until Dunn sold him to the Boston Red Sox. Babe pitched well, finally breaking into the Red Sox starting rotation in 1918. Then the Red Sox ran into some hard luck, and in search of money sold him for the then huge amount of money, 125,000. It is often said that New York and Babe Ruth were made for one another, and by the way Babe took New York by storm, it is hard to dispute the saying. He took an instant liking to the big city, enjoying bars, dance clubs and people in general. It was in New York that Babe started the long ball game. 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